Articles | Published Content
For more examples, visit the Brandfolder Blog & Matterport Blog
[Author and Web Content Manager]
The Brand Consistency Checklist
While the value of brand consistency may be clear, the path to get there may not. Take a look at this brand consistency checklist to help build awareness, recognition and loyalty.
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How To Build a Digital Asset Management Business Case
Find out how the steps to ROI and organizational buy-in are at the center of building a business case for digital asset management (DAM).
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How 3D tech is ensuring accuracy and transparency in the transaction
Customer relationships today, now more than ever, rely on transparency and it's built through access to information. Read how real estate professionals are establishing trust throughout the transaction with the fully immersive, true 3D experiences.
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What Is Brand Architecture and Why Is It Important for Your Business?
How is your brand built? Find out what brand architecture is, how it varies and why it’s important for today’s businesses.
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David Gilmour’s guitar collection auction viewed with 3D reality capture
This isn’t your typical rock tour. In what was the largest and most comprehensive sale of guitars ever offered, The David Gilmour Guitar Collection was also made available in the most comprehensive view of any show floor.
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5 Frustrating Interruptions Creatives Face Daily
Interruptions are the enemy of any creative process. See which are today’s most common culprits and how creative teams can avoid them to keep the creative juices flowing.
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Six Customer-Experience Trends Worth Considering in 2021
[Guest post: Contentful] Successful brand strategy is increasingly tied to a quality customer experience. Take a look at these trends that help illustrate why.
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How to Create Content Taxonomy: 5 Steps to a Strategy
See how creating a structure for content taxonomy is at the heart of a brand’s ability to maximize distribution, usage and value.
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The future is now with the 3D home tour virtual experience
Today’s home buying journey, due to a number of factors, is entering a new age. Learn how agents use technology to elevate today’s evolving real estate client journey.
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Five tips for any business taking full advantage of the digital twin toolbox
How are today's demands for transparency, efficiency and engagement being met by the technologies available? See how the tools for immersive client experiences and project collaboration can be customized by businesses across industries.
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![[Series] Open for (virtual) business: Halloween, events and the virtual experience](https://images.squarespace-cdn.com/content/v1/5e9498e59d0f316bec6fec17/1587072320725-8IKLKEH3UK2UBGR76DAL/Screen+Shot+2020-04-15+at+5.35.09+PM.png)
[Series] Open for (virtual) business: Halloween, events and the virtual experience
How do businesses drive awareness through events? Occasions such as the release of "IT: Chapter Two" present an opportunity to market unique customer experiences. See how reality capture provides an opportunity for getting that experience to the greatest audience.
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How disaster recovery technology is changing with extreme weather events
Extreme weather events are increasingly impacting industries and individuals all over the world. See how the insurance industry is creating more efficient commercial and residential claims cycles, resulting in faster recovery for those impacted.
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3D images will become the system of record for our digital buildings
We’ve all witnessed it. People walk around looking down at their phones. We increasingly connect with the world via our devices rather than in person. This trend is happening across all demographics and industries.
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Five lessons in loss-control from the Notre-Dame Cathedral fire
On April 15, 2019, the world was captivated as images of smoke and flames engulfed one of its most iconic buildings: The Cathedral at Notre-Dame. Concern and curiosity quickly turned to despair as Notre-Dame’s spire collapsed as fire continued to consume the 850-year-old landmark.
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![[Series] Open for (virtual) business: riding the 3D wave at Blue Planet Surf Shop](https://images.squarespace-cdn.com/content/v1/5e9498e59d0f316bec6fec17/1587071377212-1N0BS48V75L5432ASWZY/Surf_mattertag.png)
[Series] Open for (virtual) business: riding the 3D wave at Blue Planet Surf Shop
Gaining engagements and virtual business comes with an immersive online client experience. See how this business is brining their Hawaiian surf shop directly to their customers, across every ocean, with 3D reality capture.
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10 ways hospitality technology is changing the booking experience
What does travel look like today? For one, it’s never been more accessible, and travelers are taking advantage. As the world becomes more interconnected through technology and other factors of globalization, people are traveling with intent above just leisure.
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Turn your listings into a social media lead magnet
The home search process is changing. So is real estate’s ability to engage clients online. Learn more about social media’s growing importance to the real estate in this published piece, from one of the industry’s largest online publications.